Longhouse ragi business reaches West Malaysia

BINTULU: A traditional ragi (yeast) business started on a small scale at Rumah Panjang Jelia Kawi in 2001 has expanded its reach to customers in West Malaysia.

Tuai Rumah William Jugah said the longhouse’s ragi was also sold in Bintulu, Miri, Sibu and Kuching.

He shared the business’s progress during a dialogue held in conjunction with AZAM Sarawak’s working visit to Bintulu Division, where marketing and product design were identified as challenges to expanding local businesses.

According to AZAM Sarawak, residents called for training in entrepreneurship and digital skills during the dialogue, which also covered education, job opportunities and ways to involve more young people and women in community activities.

They also raised the need for a community hall and a sports court, as well as safety concerns over the lack of an entrance gate at the longhouse, which is located near a road.

The 15-door longhouse is home to 115 residents. Other economic activities include farming, oil palm cultivation, poultry rearing and handicraft production.

AZAM Sarawak said feedback from the visit would help it explore possible collaboration with Bintulu Port and other stakeholders on initiatives that address the community’s priorities.